TONEY HEALTHCARE

Reimagining health PLANS for quality, AFFORDABLE care.

Toney Healthcare is a health plan consultancy that believes healthcare done right can be high quality and cost-effective. To support their growing business, we built a brand that emphasizes their deep experience and approachable personality.

VISIT TONEY HEALTHCARE →

CHALLENGE

Since 2008, Toney Healthcare has built a successful business through its founder’s reputation and relationships. To continue their growth and reach new clients, they need to establish trust with a clear, consistent brand experience.

INSIGHT

Every growing business reaches a point where they need to move beyond their founder’s reputation and find their own identity. Brand strategy is an essential investment to create internal alignment and build trust with the right audiences.

IMPACT

The heart of Toney’s work is solving complex medical management problems by strengthening the community and putting people first. We developed a brand focusing on their collective lived experience and relational approach.

01 / brand design

Finding the human side of healthcare.

Toney Healthcare’s number one differentiator is their relationship-driven approach. Their team of experts aren’t just consultants, they all have healthcare experience and know firsthand the challenges health plan providers face.

Our brand strategy process clarified the people-first approach that drives their company and anchors their brand system. We crafted a design language that balances crisp, systematic design language with human-centered imagery. Together these elements communicate a healthcare brand that is confident, competent, and approachable.

02 / Brand Launch

Zeroing in on the company’s core promise

A new brand is one of the most effective ways to signal big changes in a business, from new ownership to new intentions. Toney’s new brand signals a refocused commitment, doubling down on their vision of high-quality, cost-effective healthcare for everyone.

Consistent branding communicates their renewed vision, establishes credibility, and builds their reputation. An updated visual system provides a consistent experience for every customer touchpoint and gives their team the right tools for every step of the sales journey, from business cards to web design.