INNOVATION PROGRAMMING
Crafting stories & brands for next-gen innovators
At Giant Shoulders, we are strategists, storytellers, and designers dedicated to helping purpose-driven innovators create a better future. We collaborate with startup programs to help founders raise money, build brands, and position innovations to break into the market.
RAISE MONEY
Craft a powerful story that attracts funding and partners.
BUILD BRANDS
Create a compelling, consistent brand to win customers.
GO TO MARKET
Position your startup to stand out from your competition.
OUR OFFERINGS
Pitch Coaching & Deck Design
We help individual founders and cohorts deliver big ideas with confidence. We’ll work with you to sharpen your stories, develop compelling pitches, and design an unforgettable pitch deck.
Brand Strategy & Positioning
A strong core promise is the foundation of every effective brand. We help you clarify what matters most to your audience and build that understanding into every part of your business.
Minimal Viable Branding
There is no one-size-fits-all approach to branding. With our customized process, we'll work with you to develop the brand you need right now -- no more, no less.
Strategy Workshops
If you want to go far, go together. We run a series of collaborative workshops to help you understand your customers and develop scalable strategies to win them over.
45
5
Startup founders coached in 2022
Cohorts worked with in 2022
Bluetech Med/biotech
4
Key Industries supported
Minimal Viable Brands launched in 2022
SEAAHEAD’s BLUESWELL PROGRAM
Accelerating Bluetech startups to inspire change.
For the last 3 years, we have partnered with SeaAhead to push the Bluetech industry into the future. We helped them launch the Northeast's first Bluetech incubator and designed programs for startup accelerators, including strategic branding, customer journey mapping, and pitch coaching.
“We love working with Giant Shoulders, they just get what we need, seeming to know what we need before we know what it is. They are a key part of our team — thoughtful, detail-oriented, and always on time.”
– Alissa Peterson, SeaAhead Co-founder & Executive Director
Coaching Japanese biotech startups to pitch with confidence.
Effective communication is a critical skill, but crossing cultural borders adds a new layer of challenge. For the past two years, we have been working with the Cambridge Innovation Center and JETRO to deliver the biotech-focused SCAP program. We worked with dozens of Japanese founders to level up their pitches for US investors and partners.
“All the speakers and mentors from Giant Shoulders were top notch. The startups and JETRO were excited about the content and sessions. We were also grateful for Giant Shoulders’ feedback and input to help refine the structure of our program.”
– Kat Lazell, CIC Japan Desk
HOPE AND MAIN
Helping food entrepreneurs build brands as enticing as their food.
Hope and Main, a food incubator in Rhode Island, chose Giant Shoulders to provide strategic branding workshops. Our work included lectures, half-day workshops, and multi-day brand strategy courses that helped their entrepreneurs succeed. Our goal was to help them win over customers before they even taste their food.
“Working with Giant Shoulders has given us a deep insight into our decision-making, extracting the essence of our approach and values. We were then able to incorporate this DNA into our brand.”
– William Wong, Founder & CEO of ArgoLighting, participant
equipping leaders to navigate with confidence
Giant Shoulders is a strategic branding agency that builds captivating brands, cultures, and experiences. We position innovators to disrupt the world for the better.