Because change is hard and makes most of us uncomfortable, even the best ideas will face skepticism and resistance. To build the future, we must first win over skeptics, forge strategic relationships, and create the time and space for ideas to take root and mature.

We’ve always known that change is the only constant, but this year invited us to put that reality into practice. We became more creative and nimble to develop our business and live out our mission – supporting impact-driven leaders who build a better future for people and the planet.

Founders of B2B companies often drive sales and relationships in the beginning, but this high-touch approach isn't scalable. As you grow your business and expand your team, you need a consistent brand message and repeatable sales process to succeed.

Cambridge Innovation Center (CIC) just wrapped up their first every Massachusetts Social Impact Cohort. It was an honor to work with this group of incredible leaders for six months to elevate their pitches and corporate communications skills.